Fitness franchises are on the rise and every day more and more investors and entrepreneurs are following their passion for health and fitness and embarking on the journey of starting a gym. Those that plunge in, realize quickly how much is involved and what’s at stake. There is a lot to lose and experience is a factor. Here we explore the top reasons you should consider to purchase a fitness franchise instead of starting up shop from scratch.
Fitness Franchise Experience
The fitness industry is unique but at the same time highly competitive. What works for one club, may not work for the other. What didn’t work today, may work today, and what works today, may not work tomorrow. How do you adapt to this ever-changing environment? This is where experience comes in. Here at Blitz 45, we are proud to say that our leaders have decades of experience in the industry. Since the old days of Jack Lalanne to the rise of Instagram, it’s important to have the ability to understand the current competitive landscape so you can be successful. We have been through multiple decades and shifts and this experience is integral to the success of any fitness franchise.
You have heard it a thousand times, location, location, location, is the key to success in real estate. And of course, negotiating a favorable lease agreement is also an important factor of success. It’s important to have real estate support as it regards to the fitness industry. We provide real estate support through local agents in your area to help you find the ideal location and negotiate favorable terms. We have been successful in getting our franchisees free rent during build-out and other perks.
Marketing is perhaps one of the most important components to having a successful fitness club. You can have the best concept, but if no one knows about you, it’s all for nothing. We have a marketing team in place that can help with brand positioning, digital marketing, social media marketing, lead generation, and more. This is an important component of your success.
The day-to-day operations in a fitness environment require tools, software, logistics, and overall procedures to help the fitness club run smoothly. Our experience in this area is vast and our goal is to allow our franchisees to have a well-oiled ship that can run by itself, even if the owner is not present. Our franchisees love the fact that they can have a positive work-life balance and go on vacation for 3 weeks if they so choose.
A revenue strategy is necessary to be successful in the fitness industry. In case you didn’t know, you can’t survive off of member fees alone. For this reason maximization of other revenue sources are necessary. We understand that a fitness club consists of almost like multiple businesses under a business. The ability to understand this and have individual revenue strategies across multiple areas: juice bar, apparel, personal training, and more can make all the difference in the world between being profitable and not.
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