The fitness industry has had to change the way it operates due to the COVID 19 pandemic. It has had to reinvent itself to continue innovating and adapting to this new era, faced with one of the greatest challenges in history. Operating and create a safe environment for customers is very necessary.
How can fitness and gym owners adapt and be successful during this pandemic? Stay tuned.
Fitness franchise leaders have to maintain a positive attitude, reinvent themselves and be flexible
The world has become even more aware of the need for physical and mental well-being, especially in these times of quarantine and the COVID 19 pandemic. Social distancing and new safety protocols have become second nature. It’s necessary to keep people motivated and take new measures to help them reach their fitness goals in a safe environment.
One of the ways to optimize the operation and performance of a fitness franchise is to take measures to show people what has changed. New technologies such as air purifiers and sanitizing stations throughout are key. Adding a virtual training option or at-home tips through a gym’s personal trainers can help members stay connected which will make it likely for them to return. Capacity limits must be considered. Keeping members aware of the current capacity limits throughout the day will help them better plan their day.
Promote the Need for More Physical Activity
This year has been an unpredictable one. Who would have imagined that we would not be allowed to walk into a gym. It is more important than ever to remind people of the importance of physical fitness. Many people’s health is deteriorating because of lack of exercise and those of us in the fitness industry need to help them. We need to keep perspective of what our mission is as health club professionals. So many wanted to throw in the towel and thought this industry is dead. Not true, we are bouncing back and those that have stayed consistent are recuperating.
Making a Fitness Franchise Safer
Due to the pandemic, a safety review must be carried out, so that clients will feel safe when performing physical activity. Safety measures vary according to each state, and requirements change constantly. For this reason, safety regulations must be followed carefully. Implementing the mandatory use of masks and supervising members to ensure they comply with safety protocols at all times is necessary. Mandatory distancing if required, reducing the capacity of the gym, and delimiting the areas where each user can perform physical activity, cleaning all the equipment, frequently touched surfaces. (weights, exercise equipment, cardio machines) before and after use, are not part of our daily activities.
Information to clients is key. Safety protocols must be visible to them at all times. Encouraging them to follow the safety rules such as: bringing personal items such as water bottles, washing hands for at least 20 seconds, and avoid sharing personal items with other people, is vital.
Yes, it’s true, performing all these actions does imply an increase in expenses. But they are necessary to stay afloat and keep members coming in. On the upside, businesses are now opening up and we are seeing a rise in new members. But at the top of their list is of course, safety, so this is now one of the main selling points of a gym.
Don’t Stop Marketing
One of the biggest mistakes a fitness franchise can make is to stop advertising completely. If you don’t remind people why they need to come back, join a gym, or workout in general, they will respond to a fitness club that does. The important thing is to have relevant ads that speak to what is going on right now. Ads that provide hope and education on the industry and safety protocols and measures. One of the best ways to do this is through social media. We have seen some businesses that just shut down and basically threw in the towel with marketing. Then there are those that stayed active and kept their members informed and motivated. Here at Blitz45 Fitness, this is something we did very well. It helped strengthen our bond with our members and as things continue to open up we are starting to see activity, excitement, and passion once again for health and fitness.