The fitness industry is moving towards health and wellness

Consumers in this industry are experiencing an additional interest to the physical, franchises seek to attract consumers who want to experience training in innovative spaces, such as studies that are provided by franchises, with personalized training more focused on care, cleaning, and disease prevention and self-care in spaces.
Which provides well-being and security at the time of physical activity, to make it more comprehensive.

Services are being outsourced

As millennials accumulate more income and age, they are turning to outsourced options such as franchises in the fitness industry, instead of starting a business on their own, the fitness franchise seems to be a good business option to go in line with the style and the growing trend of health and wellness.

High costs of health insurance

Due to the increasing cost in health and acquisition of medical insurance, people are choosing to include the budget in preventing diseases and viruses with physical well-being and good nutrition
This growing trend in recent months due to the pandemic; It is cheaper to obtain and to opt for a physical training program which is more profitable and better to opt; than paying for high medical treatment for illness, those who are healthy and exercise regularly receive fewer costs in insurance.

Outdoor fitness training

The fitness franchises can and are adapting their spaces to be able to offer outdoor fitness training, although being a group, they ensure the measures of physical distancing between the clients, although the indoor group training is done ensuring the distancing, the option to do it also outdoors will give a new perspective about training in both ways.

Gen z

This generation that is entering the workforce, is an expert in technology, is entering all industries including fitness, because it is focused on wellness consumption
Overall, Gen Z takes a holistic view of health, emphasizing physical fitness, healthy eating, and mental well-being.

In 2020, we can expect to see some changes in the industry thanks to increasingly integrated technology, the continued growth of multi-unit franchisees, and Gen Z becoming one-fifth of the workforce.

Keeping with the current trend in healthcare, Gen Z is dissatisfied with the current care model and, in turn, are seeking out alternative services.

High costs of health insurance

Due to the increasing cost in health and acquisition of medical insurance, people are choosing to include the budget in preventing diseases and viruses with physical well-being and good nutrition
This growing trend in recent months due to the pandemic, It is cheaper to obtain and to opt for a physical training program is more profitable and better than paying for high medical treatment for illness, those who are healthy and exercise regularly receive fewer costs in insurance.