So you want to invest in a fitness franchise? If you’re considering purchasing a fitness franchise, you’ve come to the right place for advice and information. The fitness industry has undergone significant changes over the years, and today, you have a range of choices available to you. The two most popular options are boutique fitness studios and full-service health clubs. While both can be successful if you follow the franchise system, the question is which one is the right fit for you. Let’s dive in and explore your options.
Let’s start by discussing full-service health clubs. To be competitive in today’s market, you’ll need a larger space, ranging from 12,000 to 20,000 square feet. Your gym floor should include pin select equipment, free weights, and cardio equipment from top manufacturers. You’ll also want to offer amenities such as childcare, aerobic classes, spinning, tanning, shower and locker rooms. Starting a full-service health club requires a significant amount of capital, with liquid cash of $150,000 to $250,000 necessary. Staffing your health club is crucial to your success, and knowing what to look for in hiring employees is a must. Floor layout, equipment selection, and equipment placement can all make a difference in the success of your health club. Finding the right location and negotiating favorable lease terms and conditions takes experience and expertise.
Now let’s turn our attention to boutique fitness studios. The popularity of studios has grown rapidly in today’s fitness market. While some of the trends in the boutique fitness industry may be fleeting, “functional group training” and “High intensity progression based workouts” has become a stable and essential part of the industry. This type of training is done in small and large groups or one-on-one. A functional training studio requires a space of 2,500 to 3,000 square feet, and provides a 45-minute high-energy, progression-based program that is designed for optimal results. Each workout is tailored to meet you where you are on your fitness journey and is never the same, ensuring a unique experience every time. Capitalization for a boutique fitness studio is lower than that for a full-service health club, with cash requirements ranging from $85,000 to $125,000.
So, which franchise is right for you? We offer two franchise brands to choose from. The first is The Zoo Health Club, a full-service facility. You can request a “Free Franchise Kit for Success” to receive comprehensive information about franchising and the opportunity to own your own Zoo Health Club at www.zoogym.com.
The second is Blitz45, a functional training studio. You can request a “Free Franchise Kit for Success” to receive complete information about franchising and the opportunity to own a Blitz45 functional training studio at www.blitz45fitness.com.
Owning your own business can be a challenge, but it can also be incredibly rewarding. Imagine having the freedom to be your own boss and to run your own business on your own terms. It’s a thrilling prospect that can give you a sense of personal fulfillment and accomplishment that few other things can match.
Derek L. Riley
President/Chief Growth Officer
For information about the Blitz45 franchise opportunity, please visit